THE WORK
EXAMPLES OF HOW WE TOUCH AND INSPIRE OTHERS TO ACT FOR THE COMMON GOOD

Apparel - Reebok

This is an emotionally-charged campaign that my team had the honors of writing and directing for four years. It highlights some of the best fitness professionals in the world who are using fitness to fuel the fire in the rest of us. It's not about selling apparel, it's about finding like-minded people who think like Reebok. The result is more followers, trust, brand loyalty and ultimately, sales.

Writer/Director: Steve Kolander, AD/Director: Christian Williams, Editor: Brian Cassin, Producers: Phil Mondello, Susan Poor, Glen Chalek, Maria Sheehan, AE's: Monica Belling, Lisa Johnson, Paul Dome < Small Army Team

Healthcare

Healthcare is a rich category to tell meaningful stories. Whether it be a biotech startup, or a well-known hospital such as Boston Medical Center, hearing positive stories that tug at the heartstrings is good for customer loyalty as well as capital fundraising.

Writer/Director/Producer: Steve Kolander, Director of Photography: Brynmore Williams, Editor: Peter Rhodes,

Nonprofit

Nonprofits are great candidates for video storytelling because these are emotionally charged organizations by definition. These are the companies that are helping the underserved and changing lives where others fear to tread. Money is often their achilles heel but we work with them so they can compete with corporations who are often competing for the same discretionary dollars.

Writer/Director: Steve Kolander, AD/Director: Christian Williams, Editor: Brian Cassin, Producers: Phil Mondello, Susan Poor, Glen Chalek, Maria Sheehan, AE's: Monica Belling, Lisa Johnson, Paul Dome < Small Army Team

Software - SolidWorks

SolidWorks is the standard in 3D CAD software across the globe. My team created their storytelling for 6 years. One of my favorite clients ever. Since research shows engineers don't trust advertising, we didn't advertise to them. Instead, we celebrated their persona that they can never leave well enough alone. In the process, they often create things the world didn't even know it needed.

Writer/director Steve Kolander, Art director/ACD Christian Williams, AE Monica Paul Dome, DP, Hillary Spera, Editor Brian Cassin < Small Army Team